Discover the Unexpected

About TOSECH

Perhaps like us, you appreciate the small details in life, a genuine surprise or a good story.

Established in 2018, TOSECH believes in discovering, re-imagining, and delivering the unexpected in everyday ‘meh’ consumer experiences.  Our passion and creativity fulfill simple and savvy lifestyle upgrades with ingenious brands, products and experiences. We intersect fun, quality, creativity, and innovation while maintaining focus on function and value.

Join us on our journey to re-discover and appreciate the small details in life!

TOSECH Team

Company Vision

We care about clever, little bonus features and thoughtfully blend them into their simplest forms to enhance a familiar product or service beyond its intended function, creating the TOSECH spark.

For our consumers, we want our brands to consistently create that instant, satisfying moment when you discover the unexpected and think ‘Ah…that’s cool!’. And never expect anything less than a high-quality product with an invaluable experience at a great value.

For our partners and shareholders, our goal is to provide long-term, incremental value by profitably creating, scaling, and growing consumer/commercial insights into sustainable, branded global product or service business segments. We want our organization to stay right-sized, agile, pragmatic, efficient and accessible.

Global Consumer Electronics

Thanks to advances in technology and wireless connectivity, there are thousands of devices in the marketplace that are ‘smart’. The smart phone alone traditionally sells over 1 billion units worldwide each year. We can adjust our thermostats, lock or even answer our doors from anywhere thanks to an app on our smart device.

Then life got easier with the introduction of artificial intelligence voice assistants like Alexa and Hey Google, allowing us to control more things in our home and life with a simple voice command. The smart speaker category hit a new record during the 2018 holiday season with 86.2 million smart speakers sold, a 98% increase from year prior.

The ease of these affordable formats or tech platforms have made consumers rapidly adopt the concept of a connected smart home or life and with that comes the big, growing opportunity to enhance, accessorize and have fun with those new experiences.

Brands

Smartē is a smart technology accessory brand that delivers on the needs of consumer privacy, stylization, customization and innovation through fun & unique user experiences.

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Leadership Team

A core, global team comprised of parents, community members, creators, doers, negotiators, fixer uppers, number crunchers and networkers.   We are a talented group of people from many walks of consumer goods, enterprises, services, and family lives that connected to make a continual surprise in the everyday life.

We also do coffee, cake, ice cream and sometimes beer for breakfast, and on occasion, wine, whisky, and cheese for an evening snack!

Tim Wills

Co-founder and Leadership Team Member

Tim co-founded TOSECH in 2018. Through various roles and 30+ years in the toy, game, entertainment, technology and marketing industries, he’s helped deliver some of the largest, branded consumer product and entertainment experiences to families around the world.

Although he enjoys making product, he is not a ‘shopper’. He views most consumption as a ‘thoughtful investment’, has an appreciation for clever details and over times has noticed a steep, unnecessary creative decline in many consumer categories.

The opportunity to go back to designing simple, insightful creative and narrative to basic purchases that enhance overall function, quality or value and transform any everyday item into a better experience…was the inspiration to co-create TOSECH.

Tim’s global experience working with industry pioneers, best-in-class organizations, cross-functional leadership teams and currently with pan-TOSECH management allows him to share unique and successful perspectives, insights, vision, values and integrity with the team and its partners. These are the cornerstones embedded into all TOSECH deliverables.

Tim is a dedicated husband, father to 2 young adults, officemate with a crazy Weimaraner, a Los Angeles area resident and Cape Cod, MA native.

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Ryan Mansour

Co-founder, Chief Operating Officer

Ryan co-founded TOSECH Inc. in 2018 with Tim Wills and brings a wealth of experience in strategic insight, fiscal responsibility and operational excellence. With his experience in the consumer goods, real estate, and entertainment industries he is prepared to lead TOSECH into the future. Ryan has held various leadership positions at Mattel, DC Entertainment at Warner Bros. Entertainment Group and currently with RyaNik Holdings, which he co-founded in 2010.

In his day-to-day role with TOSECH, Ryan is responsible for raising necessary capital, managing the financials, overseeing human resources, managing company logistics, and developing international growth. In his freetime, you can find Ryan either golfing, skiing, or racing one of his cars in a rally.

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Jennifer Dewart

Sr. Director, Brand Management and Marketing

Jennifer Dewart has spent the last 15+ years leading her consumer good partners through dynamic, creative transformation. Her global brand management repertoire is extensive, allowing her to seamlessly shift between brand, product, packaging, licensing, market insights, social, and integrated communications. Her greatest impact is bringing products and experiences to life that excite and ignite passions.

Jen was actively sitting at the table when the TOSECH discussions began and is the first-gen employee. In her day-to-day role, she is responsible for understanding the needs of the marketplace, crafting the value proposition, connecting our brands with consumers, and driving profitable sales growth. She has a very professional unflappable style and brings a sense of warmth and humor to the team.

When the strategy maven hat is off, she revels in the controlled chaos of raising three boys and overscheduling them, chills with her supportive hubby, appreciates the simplicity of laughing with family, friends, and colleagues, twists like a pretzel in Vinyasa Flow yoga, and enjoys her (very) wine-friendly Chicago ‘burbs book club.

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Company DNA + Values

DNA

  • Creativity and innovation are the core, organic ingredients to each and every deliverable we serve

  • Safety, quality and fair value are baked into everything we make or do

We work daily to:

  • Live, eat, sleep, breath the joy, features and little details of everyday ‘things’
  • Be a dynamic consumer-focused and dependable partner-focused team in everything we do
  • Improve in all corporate areas and operations to meet or exceed all levels of excellence
  • Build a sustainable commercial business built on integrity, authenticity, and accountability for the future of our employees, consumers, partners and shareholders

Get in Touch

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